Certified Financial Planner, Evans Financial Group, College Station, Tx

Our Team

Our Team

R. Travis Evans, CFP®

Founder | Senior Financial Advisor

Professional Highlights:

  • Certified Financial Planner®
  • Certified Tax Coach

Travis is a highly experienced financial advisor who is dedicated to enriching our clients’ lives by providing clarity and confidence in their financial decision making. As President of Evans Financial Group, he honors the legacy of our 3-generations family business to support clients with personalized service and thorough support across their wealth management. With each client, Travis aims to meet and exceed their financial goals with comprehensive financial planning that helps them avoid unnecessary risks, debt traps, and taxation, while prioritizing asset growth and protection.

Travis has co-authored 2 books appearing on Amazon Best-Seller lists and is a Certified Financial PlannerTM professional who strictly adheres to the CFP® code of ethics. Helping our clients improve their lives is his mission, and Travis puts each of our clients’ needs first in everything he does on their behalf. From providing macroeconomic oversight to developing strategic financial plans, Travis is mindful of his clients’ goals and needs, and works consistently to make their vision possible.

Travis is one of less than 500 elite tax professionals that have completed the American Institute for Certified Tax Coaches’ training academy. As a result, he received the Certified Tax CoachTMdesignation and adamantly stays current with new legislation and ever-changing solutions that could impact clients’ goals and open up new possibilities.

Before joining his father’s financial advisory business in 1992, Travis spent one year as a commercial real estate appraiser. After this experience, he realized that helping people steward their assets was his calling. So, he joined the family business in order to apply his skills and help make a difference in our clients’ lives. Between 1986 and 1991, Travis earned his bachelor’s and master’s degrees in 5 ½ years, and represented Texas A&M as a scholarship athlete on both the football and rodeo teams. While in school, Travis was elected Fellowship of Christian Athlete’s Male Athlete of the Year in Texas and was a two-time award winner of GTE’s Academic Achievement Award for student athletes.

Widowed in 2005, Travis is the proud father of Landon and Emilie, and in 2011, was blessed to marry Kate Toomey, a fellow Aggie and owner of Life-In-Stride Riding Academy. In his spare time, Travis enjoys serving as a director for the Texas Senior Pro Rodeo Assoc, spending time with family and friends, fishing, hunting, and training horses. He and Kate also love to travel and enjoy visiting tropical beaches and exploring new destinations.

Landon Evans, CLTC®

Managing Partner

Professional Highlights:

  • Certified in Long Term Care ®
  • AVMA LIFE Representative

Landon joined Evans Financial Group in 2016 with the unique advantage of being mentored by both his father and grandfather. Landon takes pride in continuing the family’s legacy of helping to enrich the financial lives of others. His background is in asset protection, and as Managing Partner he oversees the operation and growth of the company as a whole.

Landon takes a goal focused approach to designing strategies for his clients and believes that being a good listener and educator is paramount to the planning process. He takes the time to thoroughly translate concepts and create clarity in clients’ financial strategies, and engages in meaningful conversations that help remove confusion from the wealth building journey. Landon believes that though past trends and performance provide perspective, they are only a small part of planning for the future. From this perspective he performs a micro-analysis of viable solutions to develop a macro-plan.  Treating clients like family is what inspires him most in business, and he is steadfast in fostering lifelong, meaningful relationships.

Following in his grandfather’s footsteps, he took over as the AVMA Trust’s hand-selected representative to Texas A&M in 2019, and then later received the same privilege and responsibility for Texas Tech University in 2021. 

A graduate of Texas A&M University, Landon earned a bachelor’s degree in history in 2018. During college he coached high school football (named offensive coordinator by age 21) while also playing in a country band that at its height played over 100 shows a year. In his spare time, he enjoys cooking and hosting dinner events, dog training, wrist watches, live music, cards, and dominoes. Landon is the proud companion to the Labrador Rollie and engaged to be married to his best friend, Caitlynn, in 2024. 

Robert "Bob" Evans


After graduating from Texas A&M in 1965 and playing two seasons of professional football (Houston Oilers) , Bob began his career by working with the veterinary market, and TAMU CVM specifically (www.vetwealth.com for more info). Bob was the Texas A&M campus AVMA Trust Representative from 1968 until passing that title to his grandson, Landon, in 2019.  Together with his son and grandson, Bob works to assist clients with customized, comprehensive wealth management and insurance planning solutions.


Bob and his wife Carlene have two sons – Travis and Chandler. He lives on his cattle and horse ranch on the Brazos River.

Jessica Tate

Group Benefits Specialist

Jessica is the 5th generation in a West Texas ranching family. Growing up she was taught the value of integrity, dedication, and hard work. Jessica earned a full scholarship on the Texas A&M Equestrian team and graduated from Texas A&M in 2005 with a B.S. in Agricultural Development. She went to work for an insurance brokerage, and then realized she could better serve her clients as an independent agent. In 2010, Jessica partnered with Bob Evans and his team, as it was clear all shared the goal of providing service that put the client first.

Jessica assists businesses with Group Health plans and individuals with Medicare Supplements.

Jessica Goodman

Administrative Assistant

Jessica Goodman joined Evans Financial Group in 2021, bringing her dedication and expertise to a supportive and family-oriented environment alongside Travis and Landon Evans. With over 20 years of experience in customer service and office management, Jessica plays a crucial role in ensuring the smooth operation of the firm. She handles various tasks, excels in customer service duties, and manages office operations with precision and care.


Jessica’s proactive approach and keen attention to detail have significantly enhanced organizational efficiency and client satisfaction at Evans Financial Group. Her extensive background is supported by an Associate degree in Business Management from NHMCCD, equipping her with a strong foundation in business principles and management practices.


Outside of her professional life, Jessica is a loving spouse to her husband, Travis, and a dedicated mother to their three children. She values quality time with her family and enjoys outdoor activities that bring them closer to nature. Jessica’s personal and professional experiences make her an invaluable asset to the Evans Financial Group team.

Work with a Certified Financial Planner®

Ready to kickstart your financial journey but have some questions or not sure where to begin? Contact us to schedule an appointment and let’s start shaping your financial future together!

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